Living in 1984

George Orwell's horrendous yet prophetic vision of the future in his novel, 1984 has come and gone. In this nightmarish novel, Oceania, where the story takes place, is the perfect depiction of â€Å"Negative Utopia† in which the government is in total control of their citizens. They control every aspect of their life. From the smallest things as the clothes their citizen wore on a daily basis to the person they were allowed to marry to their thoughts. Freedom of choice and thought was unquestionable and was not allowed and anything or anyone that went against this principle or resisted oppression was completely suppressed themselves. Now, in 2006 under our current government there are a lot of similarities between the haunting novel of the â€Å"Negative Utopia† which George Orwell portrays in†¦.. Living in 1984-Today George Orwell's horrendous yet prophetic vision of the future in his novel, 1984 has come and gone. In this nightmarish novel, Oceania, where the story takes place, is the perfect depiction of â€Å"Negative Utopia† in which the government is in total control of their citizens. They control every aspect of their life. From the smallest things as the clothes their citizen wore on a daily basis to the person they were allowed to marry to their thoughts. Freedom of choice and thought was unquestionable and was not allowed and anything or anyone that went against this principle or resisted oppression was completely suppressed themselves. Now, in 2006 under our current government there are a lot of similarities between the haunting novel of the â€Å"Negative Utopia† which George Orwell.

Restoration Essay

The creation of man and woman will always stem from the passage in Genesis, where it all narrates how man came into being with the guidance of woman as well. We are familiar with the story of Adam and Eve, something that will forever be our reference when we are asked how many came to be. God is often referred to as the image and likeness of man. But now, we all ask, what was the hand of woman in this essence and to whom was she likened to? Basically, the answer to this is also God himself. We may all ask how this would be, but the facts are simple. God still guides us to this day, and He can also take the form of a mother as well, guiding us and nurturing our every need. Most of us look up to God for support and ask him for guidance and help, but it has never really occurred to us that He is still the one we turn to in hard times. We say God is good and always there for us, the same way that we consider mothers to turn to in times of needs and moral support. Technically speaking, we are born under his wing, and to this day, all we have to do is just recall how man came to be and from there, figure out the same proceedings when we or how people are given life and born in the world today. II.Compare My Wife to the image of God There is no question that God can be likened to my wife. Always there during hard times and helps bring joy by bearing children for our own family nothing would be possible without having her for my partner. Guiding me as well in both bad and good times, my wife is there for me in whatever the case may be. God is always there for us at all times. We just pray and make sure that He hears us through our prayers. Our partners represent him, acting as co-decision makers to be able to go through the challenges of life, rather than going through them alone. My wife guides our off-springs as well, teaching them the beauties of life and what to expect from the world. III.Compare My Mother to the image of God No one else comes close to becoming a good guardian other than my mother. Without her, I would not even be existing today. She has helped in molding me into what I am today, a success in every way. Her teachings have made me wiser and take on the everyday tasks in the more rational way known today. IV. Compare My Sister to The image of God My sister is currently pregnant, and the proper care for her stature is a must. Expected to bear a child after a few months, this is testimony toward the beauty that life gives in the maternal aspect. Women are the usual bearers of children, creating them with their partners. The beauty and the product of the love of two people would bear fruit in the form of a child. God made man because he loved them and wanted them to carry out His will and make the world a better place not only for man but for everyone. IV. What can you do in nursing to promote and restore God’s image to mother’s that you may encounter in the future. In nursing, the proper care given towards patients and needy people is all that matters. Providing the quality level of care in the health and medical aspect is already a consoling factor in its sense, since it is still life that is being cared for. Trying to comfort them and be of assistance, nursing is no doubt about caring and nurturing people in need of attention and pain. Understanding the whole scenario of why nursing is important today can be attributed to the fact that there are people in the world who are in need of medical assistance. God helps us in mind and mysterious ways, and this is something that attention plays as far as nurses are concerned. Aside from doing the necessary duties to ensure the overall comfort that patients around the world require, lending that helping hand towards the needy people of today is already a large step in the direction of how God wants man to live in this world. Like what most people do, diseases, health issues and sicknesses are abounding in the world today. Trying to help the people plagues in such situations is something that nurses can do well to accommodate and provide service to.

Public Human Resource Management Essay

Please respond to the following: * Analyze the topics discussed in Chapter 1, with the exception of the laws. Select two topics and discuss two positive effects and two challenges the topic poses for human resource departments in the public sector. Performance Managementfor human resource departments it is important; to utilize the skills, focus and provide incentives for employees that are based on performance to achieve the organization’s goal. Human resource departments need to provide training and programs that are accessible to help enhance members of the organization’s learning with constant changes in policies and procedures. Two challenges posed to human resource departments; the inability to provide essential information to access or evaluate an employee’s performance accurately, Failure to provide quality and satisfactory customers services to connect with a task group with the strategies and plans the organization has implemented. Improvement in Labor Managementfor human resource departments it mean networking and communicating with various industrials and labor force can be a way to improve relationships even though they may not agree on some issues. Implementing policies and strategic plans that will benefit the public and private globally as well as nationally is vital in society today. Challenges posed to human resource departments; a human resource department or union disputing and failing to negotiation and resolve an issue, Trends in the change or advancement of technology and the ability of human resource departments to deal with the change especially in a global labor market. The outsourcings of jobs and employees that perform their jobs without being in a traditional workplace can create challenges for human resource departments when there is less or no communication among staff. Two topics that have an effect for human resources are 1) Recruitment and 2) Training and development. Two positive effects for recruitment is that there is a need to  fill 300k positions annually, and their is a need to attract quality applicants. Two challenges for Recruitment are recruiting qualified applicants, and keeping up with the rapid pace to hire the most qualified applicants. Two positive effects for training and development is that it will allow employees to take advantage of gaining knowledge to increase their chances of getting promoted. It will also allow companies to attract the best employees. Two challenges would consist of the cost for setting up training and development, and the alloted time allowed for an employee to complete neccessary training. Week1-Dq2 â€Å"Public Human Resource Management in the News† Please respond to the following: * From the e-Activities, discuss the current event you reviewed from the selected agency and determine the cause of the issue, noting if the cause was due to neglected public bureaucracies from elected and appointed officials. Discuss at least two results of the issue. Using USA.gov, I chose to investigate the United States Postal Service (USPS) agency. I was aware that this group was in financial strain for some time, but I found it interesting to review some of the latest information regarding key problems and possible solutions. Currently, the USPS operates with about 650,000 unionized personnel. Employees sort, package, transport, and deliver the public mail. Although the organization charges for its services (postage rates, etc), as an agency, much of its budget is subsidized by public funds. In discussing the current situation, the Washington Post reported, â€Å"first-class mail volume [is] plummeting as Americans conduct more business and communications through the Internet.† Perhaps what is most important is the fact that this trend is continuing as the USPS reportedly lost $16 billion in the 2012 fiscal year. For this reason the USPS issue has been debated in Congress for years and has recently been one of several key debates for lawmakers during the â€Å"fiscal cliff† dilemma. In the past Congress has had difficulty deciding whether to adopt solutions such as suspending Saturday delivery and limiting other specialty services. Also, there is the question of how much public money should go to USPS employee retirement benefits and labor contracts. To many individuals, this is traditionally seen as a bureaucratic problem; however, personally I do not believe that the problem is purely the result of public  sector negligence. Like many government services, it is more likely that the answer lies in serious reform rather than complete suspension. Interestingly, I located an article about the nonprofit – National Academy of Public Administration – that suggested a kind of public/private hybrid approach to fix the USPS’s difficulties. The concept entails â€Å"farming out† much of the behind the scenes process while a federal letter carrier would still handle front-line delivery services. What is apparent is that there are several significant results from this issue including the continuing postal rate increases, the reduction of service (e.g. limited post office hours), and continued legislative debate of whether this public service is vital enough to continue to ask taxpayers to subsidize what seems to be a failing business formula. http://www.usa.gov/directory/federal/us-postal-service.shtml http://www.washingtonpost.com/politics/think-tank-to-study-privatizing-most-postal-service-operations/2013/01/03/2adc0b08-55ed-11e2-8b9e-dd8773594efc_story.html http://about.usps.com/who-we-are/postal-history/universal-service-postal-monopoly-history.pdf http://www.gao.gov/assets/210/203772.pdf wk2dq1 â€Å"Building HRM Capacity† Please respond to the following: * Imagine you are the consultant for the agency you selected in the Week 1 e-Activity (you may choose from one of the e-Activities). Assume the selected agency is large but poorly performing in a highly visible public program which did not have performance measures for employees. The public program serves over two million citizens across the 52 states. Propose and provide a rationale for two change strategies to address the agency’s performance. * Propose two methods of performance measures for the department to meet within six months. Provide a rationale for each method. * In week one I selected to analyze the United States Postal Service (USPS). Over the past decade this agency has been under increasing scrutiny regarding operation costs, procedures and personnel. Since last week’s discussion I took a few minutes to speak to my postal carrier in order to gain some perspective on internal communication within the agency. It was  surprising to learn that the departments within the organization are isolated in such a way that – with exception to â€Å"water cooler† talk – most USPS workers have about the same understanding of the agency’s problem as the general public. * * After reading the â€Å"Instructor’s Insight† supplemental article, I started to consider how the USPS personnel might benefit from a more constitutional administrative approach. Like many, I have noticed that customer service (or just simple pride in the job) is severely lacking with many USPS employees. Considering today’s job market, one would assume that individuals would take their work and team management very seriously. One might also say that it appears that some postal workers are immune from accountability. * * This said, one of the strategies that I would implement would be to reform the organizational culture. It should be a privilege to be employed by – and serve – the American people, while also being trusted to process citizens’ personal property. I agree with Newbold’s (2010) article, in that, public personnel members should pledge to uphold the U.S. Constitution through their service. I also feel that department management should be given the authority to make certain that this new attitude sustains. A simple professional attitude change within the organization can lead to greater productivity, and it could be measured in 6-months via public reaction (exit surveys, media reports, increase in sales, etc). * * After reading Chapter 2 in the Riccucci (2012) book, it also became apparent to me that the method in which recruiting and managing personnel could also benefit from change. In the section regarding â€Å"Strengthening Teaching† Klinger (2012) writes, â€Å"†¦transition includes ethical competencies: the ability to balance conflicting expectations like employee rights and organizational effectiveness†¦ (p22)† Balancing job productivity and employee needs is a challenge in almost every industry. Perhaps another solution might be to focus not only on hiring quality personnel, but continually reassessing employee qualities and how it might best serve the organization. * * Individuals can be motivated by compensation; however, exceptional performance tends to stem from passion. My recommendation would be that 21st-century HRM has to be focused on the individual’s strengths and weaknesses and not what the worker’s union requires. This in my opinion is currently a shortcoming of the USPS. Therefore, I would offer a 6-month challenge that involves department managers communicating with each staff members – every 2 to 4 weeks – and document at least one unique item that each staff person could offer that would benefit the USPS operation team. I believe that with a slow transition, personality can be infused into traditional staff procedure which will lead to empowerment and greater productivity.

CV and personal statement Essay Example | Topics and Well Written Essays - 1000 words

CV and personal statement - Essay Example After travelling to other countries, I become a witness as to how modernity changes the phase of infrastructure development. Along with the rapid advancement of science, new technologies are introduced together with better materials which gave way to the creation of taller, more astounding, and beautiful buildings. However, I still often look back at the Great Wall as it provides me with the fondest memories and my huge ambitions of becoming an engineer. I often wish I can build something as significant and distinct as a legacy to world of my existence. I have long admitted my incapacity of building my own Great Wall to be remembered for. However, I remain committed to my aim of building my legacy through pursuing every opportunity to further my strengths and competencies which include seeking admission to graduate school. I dream that someday, I will be able to utilize my knowledge and skills through the aid of technological advancements to erect infrastructure which will be mark my contribution to the world. It might not be as grand, popular, and even remarkable as the Great Wall but it will stand as the fulfillment of my aspirations and will serve as witness to the long years I have labored in acquiring knowledge and skills in the field of engineering. The last four years in my life that I spent in the University College of London marks my continued voyage of finding more about the application of technical and scientific knowledge in the design of efficient processes, machines, and systems. These years have introduced me with the basic concepts of engineering but even increased my interest in acquiring the specialized knowledge and skills that I need to gear me with in order to become a civil engineer. However, I also believed that professional knowledge is inadequate but should go hand in hand with application. Inside our classroom, I have painstaking learned about combining science and technical

Peoples Services Inc. by Muhammad Case Study Example | Topics and Well Written Essays - 1000 words

Peoples Services Inc. by Muhammad - Case Study Example Her supervisor Haleema realizes the changing attitude and decides to intervene. Â  According to Muhammad (2012), Qureshi starts taking longer lunch breaks meaning she was late to come back to the office for 15-20 minutes. Haleema noticed that after the lunch break, Qureshi was less productive, and spent some time dosing on the desk. She became too unproductive and sensitive to her colleagues who had to repeat her poor work. Later, Qureshi developed a habit of calling in sick with stomach flu. At one time, her daughter calls to say Qureshi is sick in bed. One afternoon, Haleema realized that Qureshi's breath smelt of strong mint and suspected she was drunk. Having given Qureshi many warnings, Haleema felt she needed to act because her attitude and performance affected everyone around her. Muhammad (2012) notes that Qureshi even asked for a departmental transfer arguing that she needed a less busy office. Haleema felt she needed to fire Qureshi because she never opened up her problems, and she seemed to deteriorate in her performance. However, they had to contact Employee Assistant Program (EAP) before firing her. Â  Haleema would land into legal problems for firing Qureshi without consulting EAP. Richard et al. (2009) argue that the EAP requires some alcohol or drug testing was done on any employee before terminating her from office. An alcoholic worker faces protection from Acts protecting people with disabilities and medical problems. Haleema should help Qureshi in seeking professional help before firing her. The law does not encourage alcohol abuse at a workplace. However, it encourages the employer to help the victim obtain treatment. Therefore, the Qureshi may sue Haleema first for not doing the alcohol test, and secondly for not intervening for a professional help. Although it may be expensive, the employer should seek legal help before taking action against Qureshi.

Opinion Editorial Paper Essay Example | Topics and Well Written Essays - 1250 words

Opinion Editorial Paper - Essay Example Whereas college education is also needed in the work industry, the same faces danger of extinction with the increasing number of university graduates who become potential candidates for college based professions. Therefore, this paper seeks to discuss the claim that college education has been sidelined in the work industry Whereas a sizeable part of the population has already obtained at least a degree academic level, jobs available for graduates are becoming rare and more competitive. One of the viable alternatives is to empower academically and technically, lower academic persons to equip them with profound skills necessary to handle job opportunities in this category. Our broad economy needs to have a diverse system of incorporating all sorts of skills in the market since not all professionals need a college education. This can be done by increasing the salaries involved of the workers in this category. Mostly, these jobs needs people with less educational skills but have an abili ty to perform in the labor market. It is upon the government to evaluate and come up with a better education schemes and policy that will incorporate this system of education (Mishel, 2012). The question whether college education is for everyone has remained as a controversial question in most societies. Arguments constructed from intellectual point of view are biased towards acquisition of college education. People working in real working environment will argue that their college education has little or no significance to the work they do in their workplace. In such cases, people argue that they had to learn new skills in order to fit into their current work environment despite having gone through relevant education. Although college education is important in the work place, it is not sufficient. This is because the success of college graduate is measured by their success in the job market. In most cases, the relevance of a course will be measured with reference to the number of em ployed graduate and the amount of their earnings. Various measurements also include the duration within which college graduate stays without acquiring employment. According to most of such measurements, college education plays a less significant role in determining the success of a college graduate in the job market. It is important to appreciate that college students represent an important part of the society. Indeed, their role in the work industry cannot be underestimated. there are many jobs particularly demanding college level qualifications. However, employers are certainly tempted to employ highly qualified university students for the same jobs because of the competition. This implies that college education may become useless with time. A time will come when college education will just be a formality and not a lifetime investment. Ideally, college education focuses on how things ought to be with little or no emphasis on how thing work out in the real job environment. The emph asis on the theoretical aspect of college education is the sources of disconnection between college education and the real work environment. The disconnection can however, be minimized by creating a more practical-based education than a theoretical based education. In such case, colleges will train their students on how to apply knowledge acquired through their studies more than how to acquire the knowledge (Juhl 3). Due to the

Sound Term Paper Example | Topics and Well Written Essays - 1000 words

Sound - Term Paper Example In this essay we are going to access the health effects of sound pollution to the human ear (Roberts, 6). Noise pollution is caused by industrial machines, building machines, motor vehicles, trains, and aircraft. This noise is produced in excess that is harmful to the human ear. Noise pollution has negatively affected the lives of people. There has been a direct link of noise pollution with health. Problems connected with noise pollution includes diseases related with stress like high blood pressure, loss of hearing, interference with speech, disruption when sleeping and lose productivity. The most commonly discussed disease is the Noise Induced Hearing Loss (NIHL). Research has shown that constant exposure to high levels of noise can cause numerous unfavorable health effects. (United States Comparative Ranking, 1975. 8) Noise pollution can cause hearing loss, usual auditory function of one’s ears are affected by too much noise. One is considered to have the ability to hear if he is capable of detecting sound within the frequency of 16-20,000 Hz. The diagram below shows how the h uman ear functions. The threshold of audibility or the point at which sounds are barely detectable is shown below. In clinical hearing evaluation, normal hearing falls within a range of 0 to 25 dB of the threshold of audibility. . The capability to hear means being able of detecting sounds within the frequency range of 16-20,000 Hz. The threshold of audibility or the point at which sounds are barely detectable is shown in Figure 2-2. In clinical hearing assessment, normal hearing falls within a range of 0 to 25 dB of the threshold of audibility. To understand more about the effects of sound to our ears, we are going to see the parts of the ear in the diagram below. The outer ear has the auricle or pinna [1] the auditory canal [2]. The pinna of human ear is a residual composition though it may aid in the localization of sound

Health Education Case Study Example | Topics and Well Written Essays - 1000 words

Health Education - Case Study Example It greatly depends on the perception people have on a situation and their actual ability to handle and cope with such situations. Stress can cause marginal and severe health related problems, and ultimately death in extreme cases. Although most stress management techniques and tools have previously shown positive impacts on minimizing stress, there only serve as guidance, and therefore readers are highly advised to seek help from highly qualified health professionals in case of their stress is causing them persistent or significant unhappiness or severe stress related illness. The baseline in most cases is emotional, that is, we need emotional intelligence in order to have stable relationships (Sedgeman 47-50). Relationships are major causes of stress to many people. This is because of the nature of such relationships of bringing people of different backgrounds and various diversities. Every person has his or her own choices, beliefs, values and preferences. People in a relationship are not exceptional; they have different goals and values in such relationships. Some take it seriously others don’t. It also takes time for people in a relationship to understand one another, especially to master the traits, preferences, and views of each other in life situations. This is why relationships are sources of stress. It appears that people get attracted to one another due to the commonalities, but may be to a subconscious extent, partners are more attracted due to the differences exhibited by each other. This therefore is a source of stress in a relationship, particularly because of the growing frictions resulting from the differences. However, it is due to this growing friction that relationships grow. This is particularly why relationships are major sources of stress to many people (Allen 25-27). Most people handle relationships and stress differently. This is because of individual upbringing and past experiences either of the partners may have had in the past. Some people have adopted stress management as a broad spectrum of psychotherapies and techniques that seek to control the level of stress of a person in a relationship, especially chronic stress, often for reasons of improving their day to day functioning, and the differences in their relationships. The availability of various techniques of stress management for self help and for use by health professionals, to help people limit stress and provide optimistic feelings of putting life situations under control, as well as promote the state of general well-being, are reasons for handling stress and relationships differently. Those who are aware of such techniques find it easy to handle and manage stress, while the others find it way too difficult (Lazarus & Folkman 45-49). In an evaluation of the situation of Mary and DeWayne, the two have been dating for over two years. The partners discussed their eventual marriage, and perhaps either of the partners did not take it that serious, as seen at the later stage of the relationship. Mary practically took this very serious and her whole world centers on DeWayne. She takes her time thinking about DeWayne constantly; however, DeWayne is less interested in the whole affair. This is evident from several broken dates with work excuses. DeWayne lacked respect for the feelings of Mary; this came out on an occasion when Mary spotted him strolling into a restaurant with another woman. DeWayne was supposedly studying on this particular occasion. To

Introduction to Human Resource Management Essay - 2

Introduction to Human Resource Management - Essay Example From the report it is clear that induction training is one of the important and beginning steps for the new as well as the existing employees to revitalise their creative ideas and thus contribute to the overall efficiency of the organisation. It also intends to increase the employees’ willingness motivating them to be more enthusiastic at work emphasising on both the existing and fresh employees. This process intends to be highly beneficial for the new employees motivating them to become more productive cooperative towards the company statement as well as the vision of the company by generating awareness regarding the previous records and achievements by the organisation. This discussion stresses that the next step of the induction training is to provide the information about organisational structure to the employees indicating the overall structure of the organisation. This includes the different divisions as well as the briefing about the responsibilities possessed by the employee groups. The step following this process will intend to provide a briefing about the HR Policies of the company referring it to be one of the most important facets of induction training encompassing with the different processes in the working period excluding the operation level works. It is worth mentioning in this context that the involvement of effective HR policies of an organisation signifies the different phases of the employees from the reporting time to the time when the employee decides to resign from the organisation.

Whatever the artical is talking about something over Article

Whatever the artical is talking about something over - Article Example However, Leovy notes that this approach by the police has not yielded positive results in terms of reduction of homicides among the African American community. The article by Leovy has a relationship to economic theory. I find this relationship in the manner in which the proliferation of homicide, which is a crime under the constitution, is prevalent among the African American communities in America, despite the existence of laws and a criminal justice system to deter and deal with such crimes. The economic theory of crime is rooted in the cost benefit relationship. Under this theory, people commit crime rationally when they perceive that doing so will reap more benefits than risks. I find this element in Leovy’s article. The criminals committing murders in the African American community do not perceive greater risks in doing so. They commit the murders because they know that the risk of being brought to justice is low compared to the perceived benefits. For example, if an individual has some grudge with another because of an illegal drug deal, I think he will have more economic reason to eliminate the enemy by murdering him. This w ill be more beneficial in the sense that the individual will have no competition. Yet, the chances of being arrested, taken to court, and sentenced is slim. Therefore, I believe that Leovy’s argument is based on economic theory. However, I believe that if the criminal justice system, particularly the police, responded effectively to murder crimes by arresting the suspects and taking them through the due course of the law, the crime levels would reduce. After all, no individual would want to spend his or her entire life in prison for murder. This will mean that the risk or cost of committing murder will be higher than the perceived crime. In addressing crime from an economic theory perspective, the criminal justice system ought to

The Records of the Parliaments of Scotland to 1707 Essay

The Records of the Parliaments of Scotland to 1707 - Essay Example Indeed there was a specific message conveyed in the document and this was meant to be conveyed to a specified audience. The generalized essence of the message was to create a ratification of an existing document of fact. In the present day, it could be said that the message was a rejoinder to an existing publication as it sought to set the record straight with an existing line of reasoning or belief (Greenhouse, 2005). The existing publication was on the sale and alienation of a suspected earldom to an identified Archibald. The existing line of belief was that Thomas Fleming had sold the earldom to Sir Archibald Douglas and the present writer felt that there was something about this that needed to be corrected. The most immediate audience of the document could, therefore, be identified to be all people who had had knowledge of the previous document, referred to in this instance as a charter and all people who would have access to the ratified document that had been created. The write r actually made the course of an audience of the document very clear as he stated that â€Å"To all who [see or read] this charter, etc.,† (Brown et al, 2007). The document carries specified information to authenticate the sale of earldom from Thomas Fleming to Sir Archibald de Douglas. Essentially, the writer seeks to clear all forms of doubt that may exist with people that the said sale had not been completed or was fraudulent. The writer there makes it clear that evidence of the transfer of power to Sir Archibald de Douglas still exists and that this is a clear indication that all forms of doubt could be cleared. In regards to the authenticity of the existing evidence, therefore, the writer states that â€Å"...and sealed by the seal of the said Thomas Fleming, neither canceled, damaged, erased nor destroyed and not distrusted in any of its parts† (Brown et al, 2007).

Brontie’ Swanston Essay Example for Free

Brontie’ Swanston Essay Sometimes early intervention for struggling learners is ideal. Most learning problems can be prevented if students are in positive school and classroom contexts that accommodate individual differences (Madden, 1991). However, even in the most positive environments, some students still experience difficulties. For these students, early intervention strategies must be implemented as soon as learning problems are noted. Early intervention means that â€Å"supplementary instructional services are provided early in students’ schooling, and that they are intense enough to bring at-risk students quickly to a level at which they can profit from high-quality classroom instruction† (Madden Wasik, 1991). The intent of early intervention is to create general education support systems for struggling learners as a way to improve academic performance and to reduce inappropriate special education referrals (Madden, 1991). Examples of early intervention include clinical teaching, peer and expert consultation, teacher assistance teams, and alternative programs such as those that offer tutorial or remedial instruction in the context of general education. A critical concept for ELL students is comprehensible input. This concept expresses that in order to acquire a second language the learner must understand what is said to him. Learners should receive input that is appropriate to their age and language level. This language should be just beyond the learner’s current proficiency but easy enough for them to understand. Teachers need to develop background knowledge, deliver content that is contextualized, and use gestures, pictures and real objects to make input comprehensible (Saunders, Goldberg, 1991). When newcomers are assigned to a mainstream classroom and spend most of their day in this environment it is especially critical for them to receive comprehensible input from their teachers and classmates (Saunders, Goldberg, 1991). In other words, if the teacher prefers lectures, it leaves the English language learner will not be receiving this input. All teachers are aware of the need to â€Å"explicitly link past learning and new concepts† but some teachers fail to consider students’ backgrounds and experiences when planning lessons (Saunders, Goldberg, 1991). One way to avoid making unwarranted assumptions about our students’ past learning, background or experiences is to create a common classroom experience as the basis for instruction (Saunders, Goldberg, 1991). Another strategy is to help students make conscious links between their experiences and the text as described in the sample lesson below. Two good concepts to implement would be literature logs and instructional conversations. Before and after reading, students respond to prompts that help them link their experiences to those of the main character or main theme (Saunders, Goldberg, 1991). The instructional conversations that follow these prompts provide oral language practice for Ell’s, and help deepen students’ conceptual frameworks for comprehension (Saunders, Goldberg, 1991). Researchers found that using either the literature log or the instructional conversation increased comprehension for Ell’s but using both produced deeper understanding (Saunders, Goldberg, 1991). Teachers should apply the following steps to be successful in previous two concepts: Step 1 Create pre-reading and post- reading questions or prompts Pre-reading question or prompt: a generic probe about students’ experiences that might be similar to those of the main character/s. Step 2 Briefly review the story again building on student responses in a think-aloud format. Review the procedure for tracking story events and noting when these events are similar to or different from experiences discussed by the class. Examples: two-column notes, post its, adapted story sequence chart Students read or listen to the text: pairs, small groups, tape, and buddy reading Step 3 Present the second literature log question or prompt; model a response. Allow time for students to write about or discuss the prompt. Facilitate the second instructional conversation in which students discuss similarities and differences between and among their experiences and those of the characters. Variations: use picture books with limited text for non-readers or beginning Ell’s of any age. Allow students to respond in their first language. Older or more proficient students can respond to prompts that focus on the setting instead of, or in addition to, events, characters and theme or compare experiences across texts. (Saunders, Goldberg, 1991) It is also vitally important to emphasize key vocabulary. Lack adequate vocabulary is one barrier to reading for Ell’s. Research on vocabulary acquisition indicates that a successful vocabulary development program should have a least the following five components: 1) Intentional word selection (words that represent new concepts, are important outside of the specific activity, or cross content areas) 2) Direct instruction in word meaning and in strategies used to learn new words 3) Modeling of strategies and processes for learning new words 4) Multiple exposures to new words and opportunities to use new words (wide reading, intentional word-focused activities, and ongoing review) 5) A system to help students track new vocabulary (Beck, McKeon, 2002) Here is a five-step vocabulary activity to implement with your ELL students: 1) Teacher provides a definition (tell, read, demonstrate) 2) Teacher creates a non-linguistic representation of the word while engaging in a â€Å"think aloud† that helps students identify key components of the visual and their relationship to the new word 3) Students write or say their own definition of the word 4) Students create their own linguistic representation of the word 5) Return to visual to add or revise elements as students deepen their understanding of the concept Adapted from Marzano, Pickering, 2001 It is important that the teacher shares a knowledge base relative to the education of students learning English (Thomas, Collier, 1997). Efficient teachers should be familiar with second language acquisition, the relationship of native language proficiency to the development of English, socio-cultural influences on learning, effective first and second language instruction, informal assessment strategies that can be used to monitor progress (particularly in language and literacy development), and effective strategies for working with culturally and linguistically diverse families and communities (Thomas, Collier, 1997). It is also imperative that there is recognition of the students’ native language. Language programs must have support of principals, teachers, parents, and the community (Thomas Collier, 1997). School staff should understand that native language instruction provides the foundation for achieving high levels of English proficiency (Cummins, 1994). For regular education teachers and ESL/bilingual teachers, when it comes to language development, there should be a share responsibility. There also must be collaborative school-community relationships. Parents of students learning English must be viewed as capable advocates for their children and as valuable resources in school improvement efforts (Cummins, 1994). By being involved with families and communities of English learners, educators come to understand the social, linguistic, and cultural contexts in which the children are being raised (Ortiz, 1997). Thus, educators learn to respect cultural differences in child-rearing practices and in how parents choose to be involved in their children’s education (Garcia Dominguez, 1997). It is vital to implement academically rich programs for ELL students. Students learning English must have opportunities to learn advanced skills in comprehension, reasoning, and composition and have access to curricula and instruction that integrate basic skill development with higher order thinking and problem solving (Ortiz, Wilkinson, 1991). Students must have access to high-quality instruction designed to help them meet high expectations (Cummins, 1994). Teachers should employ strategies known to be effective with English learners, such as: 1) Drawing on their prior knowledge 2) Providing opportunities to review previously learned concepts and teaching them to employ those concepts 3) Organizing themes or strands that connect the curriculum across subject areas 4) Providing individual guidance, assistance, and support to fill gaps in background knowledge Although it is evident that students fail in school for a variety of reasons, in some cases, their academic difficulties can be directly attributed to deficiencies in the teaching a learning environment. These difficulties may become more serious over time if instruction is not modified to address the students’ specific needs. Unless these students’ specific needs. Unless the deficit in learning is caught early and the appropriate intervention is accessed, they will continue to struggle, and the gap between their achievement and that of their peers will widen over time. References Cummins (1994). Knowledge, power, and identity in teaching English as a second language. â€Å"Educating second language children: The whole child, the whole curriculum, the whole community† Cambridge, England: Cambridge University Press. Garcia, S. B. , Dominguez, L. (1997). Cultural contexts that influence learning and academic performance. In Silver, L. B. , â€Å"Child and Adolescent Psychiatric Clinic Of North America: Academic Difficulties†. Philadelphia: Saunders Co. Madden, N. A. , Slavin, R. E. , Wasik, B. A. (1991). Success for all, â€Å"Phi Delta Kappan. † Thomas, W, P. , Collier, V. (1997). School effectiveness for language language miniority students (Resource Collection Series No. 9). Washington: National Clearinghouse for Bilingual Education. Beck, I. , McKeon, M. Kucan, L. (2002) Bringing Words to Life: Robust Vocabulary Instruction. Guilford Press. Ortiz, A. A. Wilkinson, C. Y. (1991). Assessment and intervention model for the bilingual exceptional student. â€Å"Teacher Education and Special Education, 14 Saunders, W. and Goldenberg, C. (1999) The Effects of Instructional Conversations and Literature Logs on the Story Comprehension and Thematic Understanding of English Proficient and Limited English Proficient Students. http://www. cal. org/crede/pubs/research/RR6. pdf Marzano, R. , Pickering, D. J. , Pollock, J. E. (2001) Classroom Instruction that Works. Alexandria, VA: MCREL, ASCD.

How Could Demand Elasticity Lead To Pricing Decisions?

How Could Demand Elasticity Lead To Pricing Decisions? How Could the Knowledge of Demand Elasticity Lead to Make Pricing Decisions? Making pricing decisions Price sensitivity is not just about charging high prices to maximize revenue. It might also relate to cut prices sometimes dramatically to encourage people who may otherwise not be part of the market to use the services or goods being provided. In business, it is like business of education, learning of price elasticity of demand. This concept is a cornerstone in any discussion of microeconomic principles and pricing for marketing effectiveness. Practically, price elasticity of demand involves the idea that consumers are affected by manipulations of price. On the producer part of view, price represents a distinct reflection of the production and marketing costs incorporated in bringing the product to the marketplace as well as the beginning point in the calculation of revenue and profit. On the consumer part, price is a critical ingredient in the image and value-conceptualization of a product. Elasticity of demand is dependent on the knowledge of the determinants of demand and helps firms and policy makers plan of consumer behavior in the market place. Products that can be replaced are likely to have a positive cross price elasticity of demand because the change in price makes them relatively more or less expensive in relation to each other. Similarly co-relative goods will give rise to a cross price elasticity of demand value that is negative. Strategic pricing  clarifies the relationship between market segmentation and price, and delivers the tools your organization needs to stay focused on value as you determine break-even, define price elasticity, and analyze tradeoffs between features and price points. Using strategic pricing tools yields is a better positioning approach. What I want to bring out here is a company director isnt only concern about calculating numbers profits. The number is a meaning at the end; when taking about price elasticity of demand it is used to see how sensitive the demand for a product is to a price change. The higher the price elasticity, the more sensitive consumers are to price changes. The very high price elasticity suggests that when the price of a product goes up, consumers will buy a great deal less of it and when the price of that good goes down, consumers will buy a great deal more. The very low price elasticity infers the opposite, that changes in price have little influence on demand. When measuring elasticity, what is being measured is the responsiveness to demand to its determinants, such as income and other goods. This gives rise to income elasticity of demand and cross price elasticity of demand. Income elasticity measures the responsiveness of demand to a change in income. Cross price elasticity of demand measures the responsiveness of quantity demanded to a change in price of another good. Demand elasticity of make pricing decision will define how the market will react to changes in price. Understanding of this will allow companies to make informed decisions on how should approach the final sale of the good which is achieved through marketing. Background Historically elasticity of demand thinking has been primarily applied to the marketing mix variable of price. However, the concept can also lend meaningful insights into the administration of the other marketing mix and environmental variables in a context of causality. There exists a rich body of literature exploring the more extensive uses of elasticity of demand. However, basic marketing texts, and presumably introductory classes, typically do not feature the wider applications of the tool. At the beginning of 20 century, economist started to found out that demand consisted of more than simple purchasing power. It reverberate desire as well as ability to purchase, and new experiences with advertising and salesmanship were proving that desire could be increased and carved by factors other than the existence of supply. An extra idea of the market concerned its capacity to adjust itself automatically to an amicable balance. It had long been held that competitive forces would normally, in the long run, dissipate tendencies of unbalance, but as competition decreased in some industries and trades, the assumptions found in traditional economic theory became increasingly invalid. A third idea was that cost was the principal determinant of price, at least in the long run. Concepts of the elasticity of demand were still another influence upon the thinking of early marketing theory. Alfred Marshals concept of elasticity of demand has long been used by marketing writers as a theore tical basis for selling, advertising and the promotional work of marketing in general. (Fig 1. Price Elasticity of Demand (PED) It was devised by Alfred Marshall.) Content Price elasticity of demand is defined as the measure of responsiveness in the quantity demanded for products as a result of change in price of the same products. To say it in another way, its percentage change in quantity demanded as per the percentage change in price of the same products. In economics and in business, the price elasticity of demand is a measure of the sensitivity of quantity demanded to changes in price. It is measured as elasticity, which it is measures the relationship as the ratio of percentage changes between quantities demanded of a good and changes in its price. A price fall usually results in an increase in the quantity demanded by consumers. The demand for a good is relatively inelastic when the change in quantity demanded is less than change in price. Goods and services for which no substitutes exist are generally inelastic. Marketing strategy focus on the decisions marketers make to help the company satisfy its target market and achieve its objectives. Price, of course, is one of the key marketing mix decisions and due to all marketing decisions must work together; the final price will be impacted by how other marketing decisions are made. Every companies view price as a key selling feature, but some firms, for example those seeking to be viewed as market leaders in product quality, will de-emphasize price and concentrate on a strategy that highlights non-price benefits e.g. quality, durability, service, etc. Such non-price competition can help the company avoid potential price wars that often break out between competitive firms that follow a market share objective and use price as a key selling feature. Understanding how price changes impact the market requires the marketer have a firm understanding of the concept economists call elasticity of demand, which relates to how purchase quantity changes as prices change. Elasticity is evaluated under the assumption that no other changes are being made and only price is adjusted. The logic is to see how price by itself will affect overall demand. Obviously, the chance of nothing else changing in the market but the price of one product is often unrealistic. For example, competitors may react to the marketers price change by changing the price on their product. Despite this, elasticity analysis does serve as a useful tool for estimating market reaction therefore it leads to make pricing decisions. Price elasticity of demand elasticity plays an important part when it needs to make piecing decision Marketing Essentials: economics knowledge to pricing from a marketing perspective (supply, demand, price elasticity). And the knowledge of income elasticity of demand for different products helps firms predict the effect of a business cycle on sales as well. All countries experience a business cycle where actual GDP moves up and down in a regular pattern causing booms and slowdowns or even a recession. The business cycle means incomes rise and fall. Elasticity deals with three types of demand scenarios: (1) Elastic Demand, (2) Inelastic Demand and (3) Unitary Demand. For marketers the important issue with elasticity of demand is to understand how it impacts company revenue. Strategic Pricing  define the relationship between market segmentation and price, and delivers the tools to the organization needs to stay adjusted on value as determine break-even, define price elasticity, and analyze tradeoffs between features and price points. Using strategic pricing tools yields a better positioning approach. Opportunity cost is the cost expressed in terms of the next best alternative sacrificed. Opportunity cost is central to the whole study of both economics and business as it is at the heart of the decision making that characterizes the essence of both subject disciplines. Value helps to explain why the demand curve slopes downwards from left to right. At higher prices, consumers have to sacrifice more utility (the satisfaction gained) from consuming other products. For some in a market, the price they are being asked to pay does not represent value for money in other words they recognize that the sacrifice of other goods and services they have to make represents a negative impact on their utility. This is all very theoretical but it is what we do when we make decisions about spending every day. Elasticity varies among products because some products may be more essential to the consumer. Products that are necessities are more insensitive to price changes because consumers would continue buying these products despite price increases. Conversely, a price increase of a good or service that is considered less of a necessity will deter more consumers because the opportunity cost of buying the product will become too high. Price elasticity of demand is defined as the measure of responsiveness in the quantity demanded for a commodity as a result of change in price of the same commodity. In other words, it is percentage change in quantity demanded as per the percentage change in price of the same commodity. In economics and business studies, the price elasticity of demand (PED) is a measure of the sensitivity of quantity demanded to changes in price. It is measured as elasticity, which is it measures the relationship as the ratio of percentage changes between quantity demanded of a good and changes in its price. A price drop usually results in an increase in the quantity demanded by consumers. The demand for a good is relatively inelastic when the change in quantity demanded is less than change in price. Goods and services for which no substitutes exist are generally inelastic. Demand for an antibiotic, for example, becomes highly inelastic when it alone can kill an infection resistant to all other antibiotics. Rather than die of an infection, patients will generally be willing to pay whatever is necessary to acquire enough of the antibiotic to kill the infection. The primary objective of a business is to provide quality products and services to customers, and through this to make a profit as a strongly related objectives measure. Many organizations fail to make an appropriate profit because they do not know how to price their products or services. Pricing is the critical element in achieving a profit and is a factor that all firms should seek to control. In order to set prices appropriately, a firm must understand their products, the market for these, production and distribution costs, and the competition. Especially with the growth of the Internet and electronic commerce networks, the marketplace responds very rapidly to technological advances and international competition. Thus, the need to be continually sensitive to the many factors that affect pricing, and to be ready to adjust organizational behavior appropriately, is greater than ever. Here, we present a literature review and overview of this important subject and related pricing decis ion support issues. Conclusion In my opinion, the theory behind price sensitivity is based on an understanding of the aims of an organization and the concepts of price elasticity of demand and consumer surplus. Most private sector business organizations will need to make a profit to survive. This may not translate to a profit maximizing approach but nevertheless they will be looking to generate profits from activities. Part of this process will be looking at what happens to revenue. Revenue is the amount received from the sale of goods and services and is found by multiplying the price of a product by the quantity sold. Price has an important function in markets. It acts as a signal to both producers and consumers. For producers it gives them some indication about the returns they can expect from sales in relation to their costs in other words whether it is worth producing a good or not. For consumers it provides an indication about value. Value is a very important concept in economics and business. It is difficult to define because we all have a different interpretation of what value means. In essence, the value we place on a good or service is indicated by the price we are willing to pay to consume that good or service. Price sensitivity therefore is important to all businesses when considering their pricing strategies. They will need to have some understanding of how their market will react to changes in price and thus what the impact is on their revenue. Understanding of this will allow companies to make informed decisions on how should approach the final sale of the good which is achieved through marketing.

Surgical Pain Relief: Multimodal Analgesia And Paracetamol

Surgical Pain Relief: Multimodal Analgesia And Paracetamol INTRODUCTION As a nurse on a surgical ward dealing with a diversity of operating procedures it is important to understand the effects of surgical pain, as pain intensity and control is an integral part of the nursing duties. Layzell (2008) argues that pain management for postoperative patients should be a priority for all healthcare professionals. Furthermore having a say in how medications are administered but not prescribing drugs also means that it is essential to have an understanding of pharmacology. This ensures that informed discussions can talk place with the medical officer when it is felt that pain relief for a patient requires review. Additionally this enables the right balance of pain relief to be administered to minimise distress for the patient throughout their surgical journey. According to Lucas (2008) the benefits and adverse effects of the different types of analgesia also need to be considered when treating postoperative pain. Pain is a complex phenomenon that is difficult to define. The most general definition used was published by the International Association For The Study Of Pain (IASP) in 1979 and refers to pain as an unpleasant, sensory and emotional experience arising from actual or potential tissue damage or described in terms of such damage (IASP  2010). Pain is also subjective and the intensity can only be experienced by the sufferer (Mann and Carr 2006). Neurophysiology there are three types of pain receptors communicating pain signals through nociceptors or pain fibres (Mann and Carr 2006). These receptors can be found in the skin, surfaces of the joints, periosteum (the specialised lining around the bone), arterial walls and certain structures in the skull, although the brain itself does not have any of these receptors (Mann and Carr 2006, p3). Each receptor reacts to a different stimulus. The mechanical receptor to touch, thermal to heat or cold and chemical to products present in the body that are released after trauma causing inflammation and increased sensitivity at the wound site (Mann and Carr 2006). The chemical receptors also react to chemicals introduced into the body (Mann and Carr 2006). The nociceptors are the sensory instruments that transmit pain signals through sensory nerve fibres to the dorsal horn of the spinal cord and into the brain (Mann and Carr 2006). There are three types of nerve fibres: A-delta responds to mechanical or thermal sensations, C fibres also known as polymodal because they respond to mechanical, thermal and chemical influences and Aà ¢Ã¢â€š ¬Ã¢â‚¬Ëœbeta fibres which occur in the skin, reacts to touch but does not transmit pain sensations (Mann and Carr 2006). Psychologically pain can induce fear, anxiety, anger, frustration and also a sense of helplessness may be experience from being unable to physically control the intensity of the pain being felt (Rothrock et. al. 2007). Physiologically pain can reduce the functions of the immune system whilst increasing the potential for wound and chest infections as well as impairing the wound healing processes (Middleton 2003, Pudner and Ramsden 2010). Pain also induces vomiting, increases the workload of the cardiovascular and gastrointestinal systems, decreases lung capacity and can also reduce physical mobility (Middleton 2003, Rothrock et. al. 2007). Traditionally following surgery, a single opioid drug such as morphine is used, depending on the type of surgery performed, for moderate to severe or acute pain (Shorten et. al. 2006). It is argued that patients who receive this monoà ¢Ã¢â€š ¬Ã¢â‚¬Ëœtherapy would prefer to be treated with non ­Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬Ëœopioid remedies (Shorten et. al. 2006). According to Mann and Carr (2006) using the monoà ¢Ã¢â€š ¬Ã¢â‚¬Ëœtherapy method only targets one pain pathway and although morphine is considered the gold standard it tends to have many adverse effects. These include a 0.2% risk of respiratory depression, sedation, urinary retention, nausea and vomiting which affects around 30% of patients, itching or pruritus, hypotension or low blood pressure plus confusion and hallucinations in the elderly (Mann and Carr 2006, Rothrock et. al. 2007, Manley and Bellman 1999). Some of these side effects are controlled with antià ¢Ã¢â€š ¬Ã¢â‚¬Ëœemetics for sickness and antià ¢Ã¢â€š ¬Ã¢â‚¬Ëœhistamines for pruritus (Rothrock et. al. 2007). Combinational drug therapy began in the 1950s (Michielsen 2007). Since then there has been increasing developments in establishing opiate sparing analgesic regimes with fewer side effects for surgical pain (Shorten et. al. 2006). Painkillers such as paracetamol (acetaminophen) can be combined with drugs from the codeine group, tramadol and non-steroidal antià ¢Ã¢â€š ¬Ã¢â‚¬Ëœinflammatory drugs (NSAIDs) as part of a multimodal regime (Manley and Bellman 1999). This allows for lower doses of individual drugs to be given, reducing the severity of adverse events and targeting more than one pain pathway as each drug has a different mechanism of action (Shorten et. al. 2006). Paracetamol is a universal drug that is generally well tolerated but its mechanisms are not fully understood (Mann and Carr 2006). There are only mild to rare reported occurrences of side effects such as skin rashes and other allergic reactions (Manley and Bellman 1999). Paracetamol, a member of the non-opioid group is one of oldest known synthetic analgesic and antipyretic drugs (Manley and Bellman 1999, p470). Being also an antipyretic paracetamol has the ability to reduce fever temperature (Pudner and Ramsden 2010). It can be administered orally, rectally or intravenously in the form of a prodrug known as perfalgan or propacetamol (Manley and Bellman 1999, Royal Pharmaceutical Society of Great Britain 2007). Prodrugs are treatments that need to be broken down in the body before they become active (MedicineNet 2010). It is suggested that paracetamol should be used as part of a multimodal regime for surgical patients experiencing mild to moderate pain (Pudner and Ramsden 2010). Multimodal treatments involve combining drugs to form a compound in order to increase pain relief and reduce opioid adverse effect (Shorten et. al 2006, Manley and Bellman 1999, Pudner and Ramsden 2010). These combinational drugs are regulated by the Medicines and Healthcare Products Regulatory Agency (MHRA) and European Medicines Evaluation Agency (EMEA) and only a limited number has been approved (Shorten et. al 2006, Department of Health 2010). Pharmaceutical companies have also introduced several fixedà ¢Ã¢â€š ¬Ã¢â‚¬Ëœdoseà ¢Ã¢â€š ¬Ã¢â‚¬Ëœcombinations such as coà ¢Ã¢â€š ¬Ã¢â‚¬Ëœcodamol a combination of codeine phosphate, a weak opioid and paracetamol as well as coà ¢Ã¢â€š ¬Ã¢â‚¬Ëœdydramol a compound of dihydrocodeine and paracetamol (Shorten et. al 2006, p185). The main side effect of these codeine products is constipation, which can be remedied with a mild laxative (Manley and Bellman 1999). Tramadol, another weak opioid can also be combined with paracetamol (Manley and Bellman 1999). The side effects of tramadol include minimal respiratory depression, nausea, vomiting, dizziness, headache and sweating (Manley and Bellman 1999). Using this drug appears to defeat the object of reducing opiate contraindications but the combination is generally well tolerated and effective for moderate to severe pain (Shorten et. al. 2006). Rothrock et. al (2007) argues that combining NSAIDs with opioid drugs effectively reduces opioid usage by 20-40%. However increased postoperative bleeding and the chances of developing gastrointestinal ulcers cause NSAIDs to be used sparingly for surgical patients ((Rothrock et. al. 2007). The Human Rights Act 1998 states that ethically it is the duty of all healthcare staff to ensure that patients are protected from any form of torture, inhuman and degrading treatment and punishment (Office of Public Sector Information 1998, Article  3). Nurses are also responsible for their actions and as such must be able to justify decisions made or omissions which affect the wellà ¢Ã¢â€š ¬Ã¢â‚¬Ëœbeing of a patient (Nursing and Midwifery Council 2008). From a surgical nursing perspective this means it is imperative to ensure patients receive good pain management following their operation. However according to a recent study by Dolin, Cashman and Bland (2002) one in five patients still report severe postoperative pain. Manley and Bellman (1999) suggest patients commonly believe that pain is acceptable following surgery. While Pudner and Ramsden (2010) argue that postoperative pain should be controlled and patients should not expect or see pain as inevitable. This literature review aims to firstly evaluate current research and evidence in relation to the use of paracetamol as one part of a multimodal analgesia regime for surgical pain relief. Secondly to use the results to make recommendations for standardising multimodal pain control for postoperative patients and re-educate staff on the importance of effective pain management. METHODOLOGY Search Criteria For this literature review an advanced search was carried out over the internet. The health and medical sciences specific databases of Cumulative Index to Nursing and Allied Health Literature (CINAHL), Medical Literature Online (MEDLINE), Cochrane Library and Internurse.com were explored (Thomas 2000). CINAHL includes full text and is the most relevant source of information for nursing while MEDLINE focuses on life sciences and is produced by the National Library of Medicine (LoBiondo-Wood 2010, p68). The Cochrane Library holds a collection of systematic reviews and Internurse.com has journal articles written by nurses (LoBiondo-Wood 2010, p68). The Cochrane Library was used to determine if any critical reviews had previously been carried out on the subject of paracetamol being used as part of a multimodal regime for postoperative patients. Only 4 papers were found. Internurse.com was exploited for articles containing current knowledge on the use of multimodal therapy for surgical pa tients. These editorials were utilised within the introduction. The keywords or inclusion criteria for the literature search included paracetamol in the title while the words surgical and post operative were left optional to increase the depth of the search. Truncation or wildcards were employed to make the search more sensitive and specific to the topic being researched as follows: surgical surg* and post operative post op* (Gerrish, and Lacey 2006). The search mode was set to Boolean which defines the relationships between words or groups of words in a literature search (LoBiondo-Wood 2010). This process involved using the word AND before the truncated words surg* and post op*. The date time frame was also limited from 2000 to 2010 to ensure that the studies were up to date and relevant to present day policies and procedures for pain control (LoBiondo-Wood 2010). Restrictions were also placed to only include papers that were based on humans, research papers and in the English language. Humans were selected as experiments on animals due to their biological makeup was not considered to be relevant to controlling postoperative pain in human beings. As this is a literature review it was appropriate to only select research papers for analysis. Language was also deemed to be significant as finances and the time schedule to complete the review did not allow for interpretation of the papers from other Dialects. Expanders were included to find papers that had related words and for the search to be carried out within the full text of the articles. Review 8 papers resulted from the above search criteria. These were then screened using inclusion criteria, the titles and abstracts to determine their relevance to relieving surgical pain with multimodal analgesia therapy. The inclusion criteria was trials that included patients who had received paracetamol (acetaminophen) postoperatively, trials that included multimodal therapy, papers that were published within the last 10 years, subjects who were adults as my surgical setting only treats patients over the age of 18 and within a hospital environment. Exclusion criteria were trials that involved animals or children as discussed earlier. The types of interventions could include any routes for drug administration as paracetamol can be administered via intravenous, oral or rectal modes. One paper was excluded from the review at this point as it was a monoà ¢Ã¢â€š ¬Ã¢â‚¬Ëœtherapy trial for paracetamol. The remaining 7 papers met with the inclusion criteria and were scored for methodological quality using a critical appraisal skills programme (CASP) containing 10 questions {{488 Public Health Resource Unit (PHRU) 2007}}. The questions were answered yes, no or cant tell for each paper. Using a tool provides a way of systematically appraising what is published and filtering through papers to determine their relevance and accuracy {{427 Crookes, P. and Davies, S. 2004}}.

Graduation Speech -- Graduation Speech, Commencement Address

Students, faculty, family, friends, on this exciting day, I speak to optimism, laughter, and grins. As I was gathering input for this graduation speech, several people suggested including a profound quote offering â€Å"encouraging advice to the young graduates†, and then there were others who said, â€Å"eh don’t worry about it, no one listens to those anyway.† Fortunately, I was actually able to take from both suggestions and found a happy balance. You see, I won’t tell you today to: â€Å"Dare to dream† or â€Å"Find your own vision† or even to â€Å"Strive for excellence,† or any trite clichà © that’s ever been said in a graduation speech. So this might not be your typical commencement. I have no list of â€Å"Do’s and Don’ts† for you. I don’t have any funny stories about politicians or teachers. I don’t have any jokes, nor do I have any interesting quotes from real famous people. And so you may be wondering. Why? Because there are only a few times in life where you can really have time to sit, relax, and at least pretend to be interested in another kid’s advice on what works for them. This is one of those times where I get to fill you in on what has kept me going, trusting that you can relate. First, in attempt to take the advice to include a symbolic quote, it became quite clear that no matter what, life is an endless stream of contradictions and inconsistencies. You see, they tell us that â€Å"haste makes waste,† but then, â€Å"the early bird gets the worm.† And â€Å"don’t put off until tomorrow what you can get done today,† but we’re supposed to â€Å"stop and smell the roses†? When do we have time to smell the roses when we’re busy doing everything today? And how do you â€Å"shoot for the moon† when you are being told to â€Å"wish upon a star†? I mean come on.... ... and be proud of all you have accomplished here at McNeil. Sure it’s long, sure we have tons of kids in our class, but stare at everyone’s shoes or something. Laugh it up at the kid who is wearing flip flops. Chuckle at the girl who is only 4’11† and takes 5 strides for each of your 2. Er, wait, that’s me. Enjoy this moment. Don’t rush through these motions. This is a significant event. It does deserve grins, laughter, and an optimistic attitude. Life will run you by if you don’t take time to enjoy all the small things. And remember, it’s those little things that make life funny. People should laugh at most of the things in life, cry at a few, and be neutral at hardly anything. Guys, I thank you. It has been an honor to serve as your class president. Good luck. Now, I am going to make like America Online Instant Messenger and sign off with an L-O-L. Good bye.

Ethnicity and Latin America Essay example -- History Latin America Ess

Ethnicity and Latin America Latin America and the American colonies were â€Å"tamed† based on completely different ideologies. From a Latin American perspective, the most important of the European explorers were of course, the Spanish and the Portuguese. These explorers arrived in Christopher Columbus’ â€Å"new world† with the express goal of bringing glory and prestige to their homeland. In stark contrast, settlers came to the colonies seeking freedom from the religious persecution in Europe. The different approaches used in each area affected how well and to what extent the African, indigenous, and European cultures combined and shaped the characteristics of the regions today. When the Europeans arrived in America in the 15th century, they encountered the American Indians for the first time. Though only some Native Americans made deliberate contact with the settlers in attempts to work peacefully, the entire population felt the new presence. In addition to the violence shown to the â€Å"savages†Ã¢â‚¬â€often in order to take their lands—diseases for which they had no immunity were introduced, therefore resulting in devastating losses of life. As attempts at civilizing the â€Å"redskins† began, some of the Natives accepted the absorption into the new society while many rejected the change and strove to maintain their culture. Years later began the long-standing and undeniably cruel establishment of slave labor in America. Whether they arrived free only to later be captured by slave catchers, or they entered by way of the West Indies as captured African â€Å"black gold†, black slaves endured over a century of oppression and di scrimination. Halfway between the end of the American Civil War and the growth of the civil rights movement, the beginn... ...Spanish and Portuguese in Latin America were far more accepting of other Europeans than of other races. To this day there remain disparities in ethnic distributions; Argentina’s population has an overwhelming 85% of European descent with very few people of mixed race, while neighboring Chile consists of 93% mestizos. The different ways in which Latin America and the United States experienced their colonization impact their societies today. Though the backgrounds of each place are different, the results were similar; the Europeans came, saw, conquered, and abused the indigenous and Africans, who built up the foundations of modern society. Despite the passage of time and wide knowledge of the horrors of our past, inequalities and prejudices against blacks and natives that began centuries ago exist even today. 1 http://www.ecrweb.org/f/March_Mission_BellW.pdf

Statement of Purpose/ Personal Statement

The world’s economies are facing many challenges and there is an urgent need for quick, effective solutions to address these never-ending issues in order to safeguard the lives of billions of people whose lives depend on it. Therefore, choosing economics does not come as a surprise given that; for the past seven years I have ensured and built a solid career in accounting which will definitely be applicable in the course. I have grasped the way the accounting system works, how numbers play a big role in the business world and how this figures impact on an individuals or country’s economy. I have chosen to further my education at University of Wyoming undertaking a doctorate in economics because I feel confident that this course will greatly benefit me, it is more than a stepping stone in the advancement of my career and I know my personal qualities of being a hard worker, very resourceful and a great team player can be productively applied. My academic qualifications as seen in my transcripts show that I am passionate when it comes to my studies and always work towards achieving good grades. I attended King Faisal University in Saudi Arabia (2001-2005) where I successfully graduated with a Bachelors Degree in Accounting. In 2007, I enrolled at Johnson and Wales University, USA where I am currently pursuing my Masters in Business Administration specifically in Global Business Leadership with concentrations in accounting. In my studies I have gained knowledge on a number of areas that are essential in this course which include: auditing, corporate taxation, strategic and effective communication, laws of accounting, professional ethics, and strategic services in marketing and financial management. All this and some of the undergraduate courses especially the few arts disciplines and research will go a long way in helping me understand the course more. My work experience at Almutawa Press Company from 2002 to 2005 gave me an opportunity to know how businesses operate and how the skills we learn in school are very necessary in any organization. I am very reliable when it comes to completing tasks and in meeting tight and strict deadlines. Furthermore, I can multi-task and prioritize and my pride lies in a job well done. I possess a highly dependable attitude that is both strong and professional which enables me to strive and excel in a fast paced, high volume and stressful working environment. Other than education and work, I have had the privilege of learning and living in a different country from where I was born and this has enabled me to interact with people from different parts of the world. I have embraced different cultures and practices and my experiences with them have made me a better person in terms of being more knowledgeable in matters other than academics and at the same time appreciative of other people’s views on life as well as knowing how different economies operate with regards to the policies they use. I have great plans for my future since my aim is to come up with better economic policies that will be used all over the world and work with great companies and individuals. It will be a great honor joining and advancing my career at University of Wyoming and be part of a world class teaching and research institution that is focused on helping people build their careers professionally while equipping them with skills that last a life time.

Kit Kat analysis Essay

Introduction Nestle has won, after 7 years, trademark battle against Cadbury over the four-fingered shape of the Nestle product – KitKat. Nestle is the Swiss multinational company in snack food, health-related goods industry. Nestle is the largest food company in the world by its revenue. Their products include baby food, bottle water, cereals, coffee, chocolate bars and many others. The most popular products are Nespresso, Nescafe, KitKat, Maggi and Nesquick. Nestlà ©Ã¢â‚¬â„¢s largest competitors are Kraft Foods, Unilever and Mars incorporated. Cadbury is a British company and best known for its confectionary products. Cadbury was established as retailer of tea, coffee and drinking chocolate. The most popular products are Dairy Milk chocolate, the Crà ¨me Egg and Roses selection box. Cadbury`s main competitors are Jacobs Suchard, Nestle and Mars Incorporated. Kit Kat is one of the Nestle popular products which was invented in 18th century by Rowntree`s of York (than was acquired by Nestle). Kit Kat has unique four-fingered shape, which makes it recognizable as the product of Nestle. The following case is all about Kit Kat`s shape and weather Nestle can have a trademark on the shape (not the name – which is more common). Nestle and Cadbury were involved in a lawsuit over the four finger KitkKat`s shape. Nestle -the world’s biggest food company, has succeeded in stopping rivals from copying the shape of the four-fingered bar after a seven-year legal battle.1 Neste had registered shape of KitKat as a trademark in 2006 but Cadbury appealed against this application. In my paper I will discuss claim over trademark between Nestle and Cadbury, and the case status. This case is unusual in the way of concerns; the focus is not on the trademark name, but a trademark shape. By implying that we would not see an infringement in the case, but trademark ruling. KitKat  shape The case of KiKat, as mentioned above, is an unusual trademark wrangle between Cadbury and Nestle over shape of chocolate bar. Neste had introduced Kit Kat in 1935 and had registered KitKats shape in 2006. Cadbury applied to invalidate the registration on the basis of shape, since one company cannot monopolize shape. The office of harmonization of the Internal Market, which registers EU Community Trade Marks, allowed 3d – shape trademarks2 for sweets, bakery, biscuits, cakes and waffles in 2006, but lacked in application for chocolate, candy and confectionery. Few years later Cadbury disputed Nestle trademark to Cancellation Committee because of the mark was for a 3d-shape rather than over a name. The Cancellation Committee declared the Nestle trademark invalid. Originally, Cadbury had won its claim. Nestle had appealed and trademark regulators overturned decision after. Regulators reached new decision: as the four-fingered shape Kit Kat was exclusively associating as Nestle product. Nestle had provided evidence of using that shape for long period of time and had provided evidence of KitKat shape was exclusively associated with Nestle across the world and had gathered enough evidence to proof that Nestle had educated the public that chocolate bar with fingered shape is originated by Nestle. Case in flash In 2007 Cadbury filed a declaration of invalidity against Nestle, the request was directed against all the good covered by Nestle. Cadbury had thought that trademarking shape of the chocolate bar is a limitation of choice for consumers. In the proceedings parties submitted their observations and supporting documents. Nestle had submitted the following evidence to proof the KitKats shape was exclusively associated with them3: Overview of the worldwide sales volume, turnover and advertising cost for the 1995-2007 years; Set of documents related for a Kit Kat consumption in the United Kingdom; Promotional leaflet in which history of KitKat presented ; Compilation of the launch dates of the four fingered chocolate bar in the European Union (Uk 1937, Italy 1960, Austria 1988 and etc.); Marketing research, concerning market share; List of commercial and CD (containing examples); Nestle internal financial figures, market share, advertising expenses . Even though trademark is commonly the mark, motto or device, the shape of a product is considered trademark too, because consumers can identify the source of were the product originated. By submitting above evidence it was clear that trademark elements had been met: Kit Kat`s shape is distinctive – sufficient for consumers to identify manufacturer, suggestive – its clear for consumers that four-fingers shape is KitKat taste and even fanciful – Kit Kat had been massively invented by Nestle. Conclusion: Cadbury now has to decide whether or not it wants to appeal against the decision. The latest ruling over KitKat`s shape will prevent similar companies from producing similar bars of chocolate; it is now exclusively associated with Nestle. It was significant win for Nestle, since the four-finger shape became synonymous with its product. Nestlà ©Ã¢â‚¬â„¢s case follows history of legal battles between the two companies. In 2012 Cadbury secured trademark rights to the purple color used on its packaging. Intellectual property office had awarded particular shade of purple to chocolate bars and drinking chocolate to Cadbury. Nowadays a lot of trademark cases are existing. Analyzing the importance of trademark, we can conclude that companies are very concerned of being exclusive and protecting its intellectual property. A lot of trademark cases exist because of technology progress, it is so much easier today to advertise online, have the market research done online, surveying the product satisfaction and etc. Since multimedia is our everyday routine, rivals can easily caught the consumer’s attention (by using already existing trademark) or converse the existing relationship with the product. References: 1. Office for Harmonization in the internal market http://www.ie-forum.nl/backoffice/uploads/file/IEForum%20OHIM%20Board%20of%20Appeal%2011%20december%202012,%20zaak%20R%20513_2011-2%20(Nestlà ©%20tegen%20Cadbury%20Holdings%20Limited).pdf 2. Cadbury thwarted over KitKat design as Nestlà © wins battle to prevent rivals copying four-fingered bar – http://www.dailymail.co.uk/news/article-2256648/Cadbury-thwarted-KitKat-desig

Important english

Why is sport important children? The Ottawa Cltlzen Straight Talk About Children And Sport hlldren have to be active every day. Physical activity stimulates growth and leads to Improved physical and emotional health. Today, research shows that the Importance ot physical activity in children is stronger than ever. For example, medical researchers have observed that highly active children are less likely to suffer from high blood pressure, diabetes, cancer of the colon, obesity, and coronary heart isease later in life.Exercise is also known to relieve stress Some children experience as much stress, depression, and anxiety as adults do. And because exercise Improves health, a fit child Is more likely to be well-rested and mentally sharp. Even moderate physical activity has been shown to Improve a child's skill at arithmetic, reading, and memorization. But sport, not just exercise, gives a child more than just physical well-being; it contributes toa child's development both psychological ly and socially.Sport psychologist Dr. Glyn Roberts of the University of Illinois has worked primarily in children's sport for the last two decades. He emphasizes that sport is an important learning environment for children. â€Å"Sport can affect a child's development of self-esteem and self-worth,† explains Roberts. â€Å"It Is also wlthln sport that peer status and peer acceptance Is established and developed. † One way children gain acceptance by their peers is to be good at activities valued by other children, says Roberts.Research shows that children would rather play sports than do anything else. A study conducted in the united States showed that high school boys and girls would rather be better at sports than in academic subjects. The same study showed that high school boys would rather fall in class than be Incompetent on the playing field. Because sport Is Important to children, being good at sports Is a strong social asset. Young boys in particular use sport s and games to measure themselves against their riends.Children who are competent at sports are more easily accepted by children of their own age. and are more likely to be team captains and group leaders. Such children usually have better social skills. The primary goal of parents and coaches is to help children find the success in sport they need to make them feel valued and ‘ Of2 wanted. Every cn110 can De successTul at one spo the sports that are right for each child. 3 Children and Sport: An Introduction rt or anotn tne time to Tina

Credibility and Logic in Gregory Curfman’s “Diet Pills Redux”

1. Gregory D. Curfman’s piece â€Å"Diet Pills Redux† is an editorial; therefore, a reader must keep in mind that the content will focus on the author’s opinion(s) and perspective(s) about a particular situation. Having read Curfman’s piece, it does seem credible. The author is a physician, so his analysis of the situation can be reasonably assumed within his field of expertise, especially when one considers it is an editorial published in The New England Journal of Medicine. Dr.Curfman presents evidence for and against the use of fenfluramine and phentermine and seems concerned only with further exploration of a possible connection between the use of these drugs (separately or together) and heart disease (Curfman, 1997, passim).2. Curfman begins his piece with a summary of an outbreak of pulmonary hypertension that took place in Western Europe that was linked to the use of an appetite-suppressant drug. He goes on to reveal a European outbreak thirty years later which connected the use of an anorectic drug with more cases of pulmonary hypertension.Later, he discusses weighing the risks of using anorectic drugs against the individual’s need, and concludes that only those with no other recourse should be allowed to take the chance. Each of these is an example of logic without fallacy (Curfman, 1997, passim). There were fallacies in Curfman’s piece. To begin with, the events and studies he cited were missing control groups and assurances that exigent factors such as patient history had been taken into account. Technically, these might be construed as misleading statistics.Because the numbers of persons negatively effected by these drugs was so low, the potential that much of his point is perhaps a non sequitur—specifically an argument built on a slippery slope does exist. His closing remark that â€Å"succumbing to the allure of diet pills as a quick fix for excess weight may be courting disaster† presents a significant logical problem: the implication that those who suffered a cardiac crisis in connection with the use of one or more of the involved drugs fall into the â€Å"quick fix† category—this is a hasty generalization (Curfman, 1997, passim).The overall message in the piece was not that blame must be laid, nor was it a call to halt all availability of either drug, so coupled with this piece being an editorial, even fallacy did not necessarily weaken the strength of the article in my opinion as the point seemed merely to be to convince readers that there was more to be investigated. Based on what I read, I have to agree that further investigation is warranted and that consumers must be aware of the potential dangers listed by Curfman.

Enron scandal Essay

Enron shocked the world from being â€Å"America’s most innovative company† to America’s biggest corporate bankruptcy at its time. At its peak, Enron was America’s seventh largest corporation.From the 1990’s until the fall of 2001, Enron was famous throughout the business world and was known as an innovator, technology powerhouse, and a corporation with no fear. The sudden fall of Enron in the end of 2001 shattered not just the business world but also the lives of their employees. Enron gave the illusion that it was a steady company with good revenue but that was not the case, a large part of Enron’s profits were made of paper. Their huge debts and information about hiding losses gave a big problem to the company and in the late 2001 Enron declared bankruptcy under Chapter 11 of the United States Bankruptcy Code. Kenneth Lay (Founder and CEO), Jeffrey Skilling (CEO) and Andy Fastow (CFO) found that Enron wasn’t making money so what the y did is implemented along with the approval of Arthur Andersen the â€Å"future value accounting.† This type of accounting was to predict the future profit that Enron was going to make and list it as part of there future profit to the shareholders. This creative accounting lead to Fastow to create â€Å"outside companies† that were directly involved with Enron to hide the losses the companies made. These companies were named after Star Wars characters. As Enron announced big numbers to Wall Street, people began to take notice of this company and started to buy shares of the company. Enron even encouraged their employees to buy shares of Enron and the price of Enron was going up to as high as $90. Enron executives were bullies to the investment companies. When a financial adviser questioned their firms regarding Enron stock, Enron would pay the firm to get rid of the employee. As Enron got bigger, the company was collecting more losses and hiding them well. Enron hit the top when their stock hit $90 and then things were starting to fall apart. A writer at Forbes magazine cal led Enron telling them that she was going to release an article about Enron and not releasing their financial statements. Enron executives flew to New York telling her not to release the article but the next week, Forbes released the article questioning Enron’s financial.

Therapeutic Communication Essay Example | Topics and Well Written Essays - 1250 words

Therapeutic Communication - Essay Example Message can be verbal or nonverbal and it can be the expression of anything, which may include a feeling, an opinion, an order, or a suggestion. Encoding is the third component. Use of pictures, words, and body language to send a message properly to the receiving end is known as encoding of the message. The fourth component is channel. The channel is the way through which a sender sends a message to a receiver. In case of long-distance communication, the channel can be electronic mail, telephone, or web chat. Whereas spoken words are used in case of personal contacts where no electronic channel is required for the delivery of message. Next component, receiver, is the person or a group of people who receives the message sent by the sender. Receiver can be anyone to whom the sender sends the message. For example, in organization settings, the receiver can be anyone related to the organization. Decoding is also a major component. Decoding means to understand the message sent by the sender. Decoding is the job of the receiver who tries to understand the meaning of the received message using common perceptions and understanding the word meanings. The last component of communication is. It not only encourages the sender of the message but also helps the sender know whether he/she is going in the right direction or not. If we talk about levels of communication, we can say that there are three levels of communication, which include positive communication, intimate communication, and physical communication. In positive communication, more time is dedicated for speaking what one has to speak. Nursing professionals can make use of this level of communication to make the patients comfortable with the treatment procedure by talking with them and listening to their concerns. Next level is intimate communication. It is a form of friendly communication, which makes the communication process effective and result-oriented. Nursing professional can make use of this level of communication by talking with the patients in a friendly and joyful manner instead of making them feel ignored and unnoticed. The last level is physical communication. At this level of communication, people make physical contact with each other. It may be handshaking or giving hug to each other. In nursing profession, the physical contact be tween the patients and nurses is known as physical communication, such as, helping a patient move to the bed from wheelchair or checking a patient physically. Communication is of two main types, which include verbal and nonverbal communication. In verbal communication, people make use of tongue for the exchange of information whereas in the process of nonverbal communication, people make use of body language, eye contact, gestures, and appearance to send nonverbal messages to other people. In creating and maintaining a therapeutic nurse-patient relationship, the role of a nurse is very important. It is the process by which nurses provide effective nursing care for patients in need of psychosocial intervention (Therapeutic Communication, 2011). This relationship is based purely on mutual trust and respect. In this relationship, a nurse dedicates herself to the well-being of her patients by providing them with effective treatment, care, and physical and spiritual assistance. This rela tionship develops when a nurse shows extreme concern for the well-being of

SIGNS Essay Example | Topics and Well Written Essays - 2000 words

SIGNS - Essay Example 10). While the signifier referred to the material aspect and sound image of the sign, the signified denoted the mental concept (pp. 10-12). However, for Peirce, the sign consisted of three elements not just two. According to Peirce, the sign â€Å"has a relation to an Object, which relation entails an interpretant† (pp.21). Although Peirce linked the sign to the external world, Saussure and Peirce's accounts were rather structural and linguistic. However, their successors like Roland Barthes, Jean Baudrillard and Julia Kristeva placed the systems of signs into their contexts, made the necessary correlations between the signs and contemporary culture and incorporated the semiotics into the cultural studies. Roland Barthes scrutinized the role of signs in creating modern myths in his seminal work, Mythologies (1957). Jean Baudrillard, examined the system of signs with respect to the consumer culture. The aim of this brief is to explore how signs describe the commodity fetishism and consumer culture of the contemporary society. Roland Barthes regarded myth as semiological system. He analyzed the picture of young black guy in Paris-Match as an example of mythical system (see the appendix, Figure 1). Barthes noted that although the signifier is a man giving the French salute, the signified is Frenchness itself: What he saw in this picture is â€Å"that France is a great Empire, that all her sons, without any colour discrimination, faithfully serve under her flag, and that there is no better answer to the detractors of an alleged colonialism than the zeal shown by this Negro in serving his so-called oppressors.† (pp. 115). Barthes' analysis highlights the mythical and also the ideological system that sings are produced. Indeed, for Barthes, myths are the ideological systems.For Barthes, myth reflects the dominant values of the ruling classes. He (1977, pp. 165) defined myth as the socially determined reflection, â€Å"however, in accordance with a famo us image used by Marx, is inverted: myth consists in overturning culture into nature or, at least, the social, the cultural, the deological, the historical into the 'natural'†. . Advertising is the medium of the contemporary society's myths. As Baudrillard (1996, pp. 10) stated in The System of Objects â€Å"Advertising†¦ is pure connotation’ and connotation is the domain of myth. Advertising adds mystical qualities to the objects and produces signs as commodities to be consumed. In fact, Baudrillard (1996, pp. 218) noted that â€Å"to become an object of consumption, an object must first become a sign and this conversion of objects to the signs â€Å"implies the simultaneous transformation of the human relationship into a relationship of consumption†. Baudrillard's views echo the Marxist notion of commodity fetishism, in which human relations took the form of relationship between things. Indeed, advertising is often full with the fetish objects. Baudrilla rd (pp. 203) stresses that the notion of idealized consumption is base on the substitution of human relationships by â€Å"personalized† relationships to objects and the personality of the subject and the so-called â€Å"personality† of the object merge in the buying process. Here, Baudrillard (pp. 219) find the logic of commodity as analyzed by Karl Marx: â€Å"just as needs, feelings, culture, knowledge —in short, all the properly human faculties—